This is my entry for the Greenpeace re-branding BP competition. I was initially just going to do a logo, which is what was called for, but found myself mystified by the copy in an actual green-washed BP ad I found. “It’s time to think outside the barrel.” Well they’re thinking outside the barrel all over our Southern states!
To underscore that this is a magazine layout I added fancy page shadows and staples. It’s big enough easily to be used as a desktop wallpaper, so click the image to download the full sized version.
Think of it like brown-washing their green-washed ads.
Greenpeace competition entry
This is my entry for the Greenpeace re-branding BP competition. I was initially just going to do a logo, which is what was called for, but found myself mystified by the copy in an actual green-washed BP ad I found. “It’s time to think outside the barrel.” Well they’re thinking outside the barrel all over our Southern states!
To underscore that this is a magazine layout I added fancy page shadows and staples. It’s big enough easily to be used as a desktop wallpaper, so click the image to download the full sized version.
Think of it like brown-washing their green-washed ads.